Playbook S.02 — SMS and missed-call follow-up automation
Missed the call? The system already texted them back.
anymus builds SMS follow-up and missed-call text-back automation — every missed call gets an instant text, every lead gets a timely follow-up, automatically.
The manual loop.
Most businesses miss more calls than they realise — during jobs, after hours, mid-conversation with another customer. Each missed call is a buyer who's already dialling the next company on the list. And the leads you do catch go into a notebook or someone's head, where follow-up depends entirely on memory.
The system handles it.
With missed-call text-back in place, every unanswered call triggers an instant SMS — "Sorry we missed you, how can we help?" — that starts the conversation before the caller moves on. From there, every lead sits in a pipeline with automated follow-ups, so the deal advances even when nobody's at a desk.
✳ If someone has to remember it, the system is broken.
Signs this playbook applies.
Field note:if two or more of these sound familiar, it’s worth a conversation.
Calls go unanswered during busy hours and never get returned
There's no record of who called, when, or what they wanted
Follow-ups happen when someone remembers — which means inconsistently
After-hours enquiries wait until morning, and some don't wait at all
From manual to running.
We map how the work happens today before automating any of it — fit first, software second.
Audit the call flow
We look at where calls come from, when they're missed, and what happens next today — the baseline the automation has to beat.
Wire up text-back
Missed calls trigger an instant, well-written SMS from your business number, and the caller becomes a tracked lead in your CRM automatically.
Automate the follow-through
Replies route to the right person, reminders fire until there's a resolution, and every conversation is logged against the lead.
Fair questions, straight answers.
This playbook is delivered as part of Automation — the full chapter covers scope, process, and outcomes.
File S.02 — end of playbook